It seems that when I was younger, kids' foods were far less connected with the popular kids' media of the day. Not every product was tied to some highly recognizable pop culture character. Sure, it happened on a fairly regular basis back then--Batman breakfast cereal, Ninja Turtles pudding pies, and Mickey Mouse freezer pops, to name a few. But there seems to be much less room, or effort, these days for food companies to try out new characters for their kids' products. Instead, they'll go for the more recognizable characters from television and movies--Incredible Hulk green-colored Hershey's chocolate syrup, Spongebob Cheez-it crackers, Shrek...shoot, Shrek everything, it seems.
One of the smaller side effects is that there's a growing attrition rate among existing food characters. Wendell, of Cinnamon Toast Crunch fame, lost his pals Bob and Quello/Quienno over a decade ago; BJ of Kids' Cuisine hasn't seen his polar bear pal The Chef for quite some time now; the Cookie Crook and the Officer Crumb abandoned the Chip the Cookie Hound, who later gave up being a dog and turned into a wolf; Fruit Brute and Yummy Mummy have gone the way of the dinosaur; and when's the last time you saw the Fruit Roll-Ups Wizard? And don't get me started with the Squeezits characters.
A larger effect is that there are very few successful attempts at new and original characters for kids' food products. Okay, there was that weird Crazy Craving rat-thing for Honeycomb, but that's all I can think of at the moment (what
was that thing, anyway?). My point is, I find myself longing for the days of the Sunkist Wacky Players fruit snacks, days when wholly new and unheard-of characters got their own trading cards, one per box. This was in 1990.
There were three versions of the Sunkist Wacky Players: baseball, football, and basketball. Each featured shaped fruit snacks of a number of zany characters. The baseball cards were drawn by MAD magazine artist Mort Drucker.

Homerun Harold
Ht.: 7'9"
Wgt.: 380 lbs.
Born: Meantown, USA
Highlights:
Meanest and biggest dude in the league... Uses a telephone pole as a bat because regular bats snap in his hands when he hits the ball... Longest home run struck the wing of a low flying airplane... Favorite music is heavy metal.
Brickwall BobBody Dimensions: 6 ft. by 5 ft.
Wgt.: Ton of Bricks
Born: Lime Stone, USA
Highlights:
With bulging eyes that rotate separately - can "look back" runners on first and third base at the same time... Personal radar system detects opponents attempting to steal base... Has never been seen off the field without his brick chest protector... Works part time for the town as a speed bump.

Walking WallyHt.: 3'8-3/8"
Wgt.: 53-1/2 lbs.
Born: Little Walk, USA
Highlights:
Walking Wally is too short to be pitched a strike... Strike zone is less than five inches high... Has never swung his bat in a Major League game... Shattered league record for most walks in a season, in his first 20 games... Enjoys ant farming during the off-season.

Sneaky Pete
Ht.: Unknown
Wgt.: Unknown
Born: Unknown
Highlights:
Steals bases in a blink of an eye... Leaves no traces - Sometimes leaves no bases... True identity has never been revealed - Wears mask at all times... Studies voice projection in his spare time to force pitchers to throw toward the wrong base... Once vanished completely while stealing third, and reappeared crossing the plate.
Each card also lists the player's stats, which aren't funny enough to type up. I only have half of the Wacky Players baseball cards made; the whole set consisted of eight cards. Stay tuned for later posts on both the football and basketball Wacky Players teams.
Labels: Stuff only I own